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Home -> OEMs and Carriers -> Case Studies -> VGTRK Red Pack
VGTRK Red Pack
VGTRK Red Pack

VGTRK (All-Russia State Television and Radio Broadcasting Company) is the largest Russian media corporation. Their TV channels are very well-known in the country, but in the modern dynamical life you can’t appear in front of the TV screen each time when your favorite show begins, unless your TV is always with you.

Signal Media, the official distributor of VGTRK premium channels has selected SPB TV, the world leading provider of technology solutions for mobile TV, to deliver the VGTRK channels to the mobile audience via SPB TV user application that counts over 15 million subscribers around the globe. “My planet”, “Science 2.0”, “The Fight Club”, “Sports”, and other popular channels from VGTRK were combined into a separate channel package - Red Pack - and added to the SPB TV Channel Store. The new Red Pack was made available by subscription to SPB TV app users in Russia on iPhone, iPad and iPod touch.


Since the very launch, the Red Package offering is has been rapidly gaining popularity among SPB TV users, as it gave them freedom to enjoy the same high quality content, that they used to watch at home, but in any place and at any time. And the sophisticated SPB TV client UI with improved browsing features and enhanced functionality made mobile TV watching experience even more convenient and captivating.

Screenshots

“Science 2.0”

VGTRK Channel “Science 2.0”

“Sport1 ”

VGTRK Channel “Sport 1”

“Sport 1”

VGTRK Channel “Sport 1”



Quotes

“Today everyone wants to be mobile and have a constant ubiquitous access to the information he needs. And content owners have to adapt to the new system of interaction with their subscribers, meeting them across all the media platforms they use. Therefore we deliver our content to TV, desktop and now, thanks to collaboration with SPB TV, directly to the user’s pocket - on his mobile phone,”

Mikhail Kovalchuk,
CEO of “Signal Media”,
official VGTRK channels distributor.