OEMs and Carriers » MobiWorld Media

Mobile Client
Server Platform
For Advertisers

SPB TV mobile client provides a unique user-friendly interface, optimized to meet all the requirements of mobile TV viewers. The multiplatform offering delivers content through different screens including desktop, tablets and smartphones. SPB mobile TV has been integrated by the leading mobile operators and broadcasters, including MTS, StarHub, MegaFon and Skylink.

More than worldwide.

Supports .

Multi-Screens Offering

Mobile subscribers are fragmented across the growing number of mobile platforms, and it is becoming increasingly hard for operators to reach their users. SPB TV feature-rich client enables partners to provide consistent user experience on any mobile device and tablet, as well as desktop.

SPB TV solution covers all existing mobile devices and desktop platforms, including Android, Symbian, iOS, Blackberry, Windows Mobile, Windows Phone, Palm WebOS, WAP, J2ME, Maemo, bada, Windows Embedded, Windows PC and Mac OS.

Unique User Experience

User experience is essential for customer retention, enabling mobile TV service to be commercially successful. SPB TV user interface was specially designed to meet all requirements of TV viewers and to offer the same level of experience as watching TV at home.

Rich Full Screen TV Player

SPB TV player provides users with “transparent” on-screen controls and allows subscribers to adjust settings concurrently while watching current channel/program.

Channel Preview

A channel selection screen collects in one screen all the channel information needed for making an informed decision (a screenshot of the running TV program plus TV guide info). It allows users to see what is currently shown on a live channel before ever launching it.

Picture-in-Picture Mode

Picture-in-Picture mode allows subscribers to see a preview picture of a selected channel while the main live TV channel is actively streaming full-screen. This makes switching between channels on mobile devices, easy and natural.

Integrated TV Guide

Integrated full week’s TV guide makes it easy to see all the programs for a given channel and allows users to set reminders for TV shows of interest.

White Label Solution

SPB client is easy to and fully customizable. We work closely with carriers and broadcasters to build the mobile TV solution that meets their functional requirements and matches their branding. More information on SPB TV customization projects SPB TV customization projects.

Interactivity and Advertisement Support

Interactive elements can be added to enhance the subscriber experience, allowing users to interact with live streaming TV content.

The solution also supports advertisement - image ads and video pre- and post-rolls, that help to create brand awareness, improve ROI, and increase customer base.

Proven and Time-Tested

SPB mobile TV solution has been deployed by leading mobile operators, such as MTS, MegaFon, StarHub, Skylink,and preinstalled on devices of several phone manufactures, like HTC, Rover, and Pharos.

Globally, over 250 million subscribers enjoy SPB mobile TV solution.

The highly scalable and easy to maintain, SPB TV server platform enables partners to deliver media content to multiple mobile, tablet and desktop devices. Video streams are optimized for different bandwidths which makes it possible for the viewer to choose the most suitable stream for a given wireless network such as Edge, 3G, CDMA, HSDPA, WiFi, WiMAX, and any IP network.

Server Platform Components

SPB TV platform components are optimized to enhance the overall end-user viewing experience under varying network bandwidth conditions. The modular solution enables mobile operators and broadcasters to take full advantage of all mobile TV related features as desired – live and video-on-demand streams, interactivity, advertisement and more.

SPB Transcoding Server

SPB Transcoding Server is a video processing system that receives live TV feed from content providers and provides fast, high-quality video transcoding to multiple mobile media formats.

SPB Streaming Server

SPB Streaming server delivers video in the best possible quality to thousands of subscribers worldwide. It supports adaptive bitrate technology that monitors users bandwidth and CPU capabilities in real-time, and adjusts the stream according to the prevailing network conditions (Edge, 3G, CDMA, HSDPA, WiFi, WiMAX, and any IP network) to offer the best possible viewing experience throughout the sessions.

SPB VOD Server

Video-on-demand clips and catalog information are stored for on-demand playback and can be easily managed and updated.Video-on-demand clips and catalog information are stored for on-demand playback and can be easily managed and updated.

SPB Advertisement Server

SPB TV platform supports advertisements that are displayed while the channel is buffering and can be delivered as images or video clips. The Advertisement Server manages all advertising operations; storing end-user profiles, showing necessary ads and tracking related statistics.

SPB Subscription Server

SPB TV subscription server empowers mobile operators and content owners to provide daily, weekly and monthly and other subscription packs, and allows to integrate them through in-app purchases. Thus, subscribers will be able to choose from a wide range of paid and free broadcast content - in the same way as they would in an app store.

SPB Monitoring Server

SPB Monitoring Server ensures that mobile TV service is running 24 hours a day. Live streams are continuously tracked and monitored, and the flexible alert system helps to get detected issues resolved right away to avoid downtime.

Smooth Integration

SPB mobile TV solution is designed to integrate seamlessly with existing network infrastructure, CMS for content and billing systems.

Scalability and Reliability

SPB TV solution has been proven in the real world setting for its scalability - to handle demands from thousands of concurrent users. The platform can scalably meet customer’s peak traffic delivery requirements.

Management and Reporting

A convenient content management system with a well-designed web-interface enables authorized administrators to perform day-to-day administration tasks quickly and easily without external help.

Comprehensive reporting is available to enable mobile operators and broadcasters to understand their subscribers better.

With millions of monthly impressions SPB TV advertising reaches mobile TV viewers around the world. Seamlessly integrated to TV watching experience pre-roll ads are displayed at almost a full screen size and highlight your brand without being annoying. Multiple targeting options enable you to reach your campaign objectives.

Targeting Options

Platform (Apple iOS, Android, Symbian, Windows Phone, BlackBerry, Maemo, Palm webOS, WAP, and bada)
Country
TV Channel
Language
Frequency capping

More than worldwide.

Success Stories

"Advertising campaign using SPB TV embedded banners exceeded all HTC expectations. The off-scale CTR again proved that SPB is a trusted partner when it comes to mobile."

June, 2011. HTC Russia.

"Advertising with SPB TV banners was a new way for us to reach Symbian users right from their mobile devices, and have achieved outstanding results for Ovi Store promotional campaign. Highly relevant and visible, ads delivered not only impressive CTR, but also high conversion rate."

July, 2011. Nokia Russia.

SPB TV Ad Examples

Pre-roll ads are shown during buffering time when viewers are waiting for TV channel to open and when 100% of their attention is focused on the smartphone screen. Ads are not disturbing viewers or delaying the TV channel opening, and thus generate only positive emotions accosted with your brand.

Understanding Your Ads Performance

Advertising with SPB TV you will get the statistic reports on how users are engaging with your ad. SPB TV ad performance metrics include impressions, conversions, average time advertising has been shown, platform preferences and more.

For more information and examples please contact SPB TV team at partners.tv@spb.com