Jan 21
January 21

SPB Helps StarHub to Bring Best Possible Mobile TV Experience to Their Subscribers

January 21st, 2010 – SPB Software, a leading mobile applications and games developer announces that one of its most sophisticated solutions, SPB TV has been licensed to become a part of StarHub TV on Mobile - mobile television from the major Singaporian cellular network operator. It is not only the client-side application that is being licensed but also the server-side software installed and integrated with the carrier's billing system. With this move, StarHub is now ready to supply their subscribers with 24 TV channels in demand (such as CNN, BBC and Bloomberg), all with best possible picture quality and followed by such unique features as picture-in-picture, fast channel switching, integrated TV guide and more.

The new TV solution currently supports Windows Mobile, BlackBerry and Android-based smartphones, with support for Symbian-based Nokia phones and Apple iPhone to come soon. Several handset vendors, including Acer, HTC, LG, Motorola, RIM, Samsung and Sony Ericsson have acted as launch partners. Complete list of supported handsets is available at www.StarHub.com.

"Working closely with award-winning software developer SPB, we have empowered our mobile TV customers with the ability to better control their mobile TV viewing with a user-friendly interface and powerful features, - says Mr. Chan Kin Hung, StarHub’s Head of Products and Solutions, - With 24 cable TV channels on mobile, it is important for us to make TV-viewing on mobile as simple as that on television for customers... In a way, we are putting [together] the best of both worlds – rich cable TV content and mobile convenience."

PB Helps StarHub to Bring Best Possible Mobile TV Experience to Their Subscribers

"SPB Software is proud to have our award-winning SPB TV solution selected by StarHub to enhance their TV on Mobile service. StarHub stands out as one of the leading 3G telcos in terms of mobile TV service and now with the solution from SPB, StarHub’s customers will benefit from the unique user-friendly interface making it one of the most usable mobile TV service available globally today," - concludes SPB Software CEO Sebastian-Justus Schmidt.

For SPB Software this is the second joint project of SPB TV implenentation with a major cellular carrier, the first one being Russian operator SkyLink. Several more similar projects are to follow in the coming months of 2010.

Further Information and Downloads

SPB TV page

StarHub page

StarHub TV on Mobile page

StarHub press release

StarHub TV case study

About StarHub (www.starhub.com)

StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services.

About SPB Software (www.spb.com)

SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world's most innovative handset makers and wireless carriers. SPB's software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is the maker of the world's single number one bestselling mobile application - SPB Mobile Shell. For more information, please visit www.spb.com.

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Media Contact:
Anton Nekhaenko
pr@spbsoftware.com

SPB Software invites members of the media to get familiar with the application by claiming their complimentary copy of SPB TV through contacting Anton Nekhaenko at pr@spbsoftware.com

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