Peter Shcherbakov

Peter Shcherbakov

Content acquisition and distribution director

Peter is a graduate of the Moscow State University, Historical department, International relations’ branch.

He worked at “Voice of Russia” radio station as a presenter and producer, was in charge of RT TV channels marketing, produced TV-programs for state channels, was responsible for ISP Central Telegraph brand management and distributed Fox International channels, National Geographic, Disney, Euronews.

Since 2011 Peter is in charge of content policy at SPB TV, he builds the content strategy of the SPB TV brand and is responsible for the development of B2C services.