Press - 2012

18 / June / 2012

3D Video on 3 Screens (Mobile, Desktop and TV): "3x3" Universal Media Solution from SPB TV to Be Presented at the Communic Asia 2012

June 18th, 2012 – SPB TV (SPB TV trademark), the leading provider of technology solutions for mobile and OTT TV, presents its “3x3” Universal Media Solution for 3D and regular 2D video delivery and playback across all screens and platforms. The solution integrates all necessary components for fast and cost-effective launch of the advanced multi-format TV service from scratch. It will be demonstrated for the first time at the CommunicAsia 2012, in Singapore.

“To establish the full multi-screen TV service, network operators usually have to address different technology providers collecting the solution piece by piece. SPB TV offers its partners a completely unique ‘all-inclusive’ solution entirely developed in-house and containing everything needed for a successful TV service. We literally cover all video-enabled devices, regardless of their type, power and operating system,” said Kirill Philippov, CEO of SPB TV. “As for our new exciting feature, 3D video support, we are particularly glad to present it in Asia, where innovative technologies are truly cherished and the audience is very demanding.”

SPB TV Solution empowers 3D and regular 2D video formats encoding and streaming in multiple quality options, from mobile to HD, to provide the brightest user experience on a small phone as well as on a big modern TV. Due to anaglyph and side-by-side technology support, 3D video can be delivered to both 3D-enabled and usual screens.

SPB TV pays great attention to the stability and quality of the video playback in any network capabilities, so its solutions support all major technologies of adaptive streaming: RTSP, Apple HTTP Live Streaming (HLS), Microsoft Smooth Streaming, Adobe HTTP Dynamic Streaming, as well as MPEG-DASH - a new unified adaptive bitrate standard developed by ISO.

SPB TV “3x3” Solution integrates content aggregation, platform technology for video delivery, advanced managing and control tools, and the fascinating SPB TV 3D client with intuitive interface and impressive 3D animation. The solution is absolutely flexible and can be tailored to the operator’s needs, reducing implementation costs and time to market.

On June 21 at 3:00 pm, at the CommunicAsia Conference SPB TV COO Fedor Ezhov will deliver a presentation "World trends for video content consumption and successful monetization strategies in mobile TV".

The CommunicAsia 2012 will take place June 19 - 22 at Marina Bay Sands, Singapore. To arrange a meeting with SPB TV representative at the booth 1Q2-03 at the Level 1, please contact us at

About SPB TV (

SPB TV (SPB TV trademark) is one of the world’s leading providers of end-to-end mobile and IP TV solutions video content delivery to multi-screen devices. SPB TV solutions are integrated by the largest mobile operators, including StarHub, MTS, MegaFon, BSNL; and have been recognized through a variety of awards, including CSI Award, Google Developer Challenge , BlackBerry Super Apps Challenge and more. The SPB TV client is available on all main devices and operating systems, such as iOS, Android, Symbian, Windows Mobile, Windows Phone 7, Blackberry, Maemo, bada, WebOS, Windows PC and Mac OS X. For more information, please visit

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