November 26th, 2012 – SPB TV, the leading provider of technology solutions for mobile and OTT TV, announces that it was named a winner of Russian Mobile VAS Awards'2012 in the category “Innovative product” for its Advertising Platform with advertisement replacement technology support. The VAS Awards ceremony was a part of the IX Mobile VAS Conference that took place in St. Petersburg, Russia on November, 22-23.
SPB TV was praised for its unique Advertising Platform supporting the technology for seamless substitution of the originally inserted TV commercials with video ads selected by the TV provider. Together with advanced analytical tools collecting statistical data about the TV viewers, this technology allows to address every targeted group of audience or even each user individually with customized messages. SPB TV Advertising Platform supports in-stream advertisements replacement on all connected screens: TV, desktop and mobile.
“As the technological solutions provider we must be on the cutting edge of the industry, offering our partners the products and services for the day after tomorrow. So we are proud to receive the prize for ‘Innovative product’ as it indicates our swift and progressive development,” says Kirill Philippov, CEO, SPB TV, “As for advertisement replacement technology, it’s commercial idea is even more innovative than technical - we have developed a ready-to-use monetization tool, allowing to gain revenues from the mobile and OTT TV service much more efficiently than TV content subscriptions. This opportunity can initiate a real breakthrough in the mobile and OTT TV sphere.”
The annual Mobile VAS Conference draws the major mobile game and app developers and publishers, cellular operators, content and service providers, mobile phone manufacturers, and other key players in mobile and telecom sphere from over 20 countries. The conference addresses the industry’s latest issues and main challenges inviting eminent experts for speaking. Every year a group of recognized independent judges selects the most innovative and significant products or services in the mobile industry to present them with Mobile VAS Awards. This year companies competed in 9 categories, including the best mobile game, the best non-gaming application, the best mobile marketing campaign, the most innovative product, and others.
SPB TV is one of the world’s leading providers of end-to-end mobile and IP TV solutions video content delivery to multi-screen devices. SPB TV solutions are integrated by the largest mobile operators, including StarHub, MTS, MegaFon, BSNL; and have been recognised through a variety of awards, including CSI Awards, Google Developer Challenge, BlackBerry Super Apps Challenge and more. The SPB TV client is available on all main devices and operating systems, such as iOS, Android, Symbian, Windows Mobile, Windows Phone 7, Blackberry, Maemo, bada, WebOS, Windows PC and Mac OS X.
For more information, please visit www.spbtvsolutions.com.