June 28th, 2012 - SPB TV (SPB TV trademark), the leading provider of technology solutions for mobile and OTT TV, announces the release of SPB TV 3.0, the latest version of the popular mobile TV application for Windows Phone platform. The updated version provides social accounts integration, enriched VoD player functionality and convenient Channel Store; the app is redesigned in the laconic and fine Metro style for the most comfortable and enjoyable user experience.
According to the SPB TV Survey that the company held earlier, more and more people highly value social features of the mobile applications. With SPB TV 3.0 Windows Phone users can stay connected with their friends in Facebook, Twitter, Windows Live and LinkedIn informing them about amusing shows and sharing comments upon the TV content quickly and easily.
The Channel Store, convenient and well-organized way of content representation, is now available to WP users. Here one can easily find the desired channel or just browse for interesting content. SPB TV 3.0 also provides advanced video on demand playing options: now the user can rewind, forward, pause and play the clip using handy on-screen buttons.
SPB TV 3.0 for WP has a new original design following all main principles of Windows Phone interface style called Metro. The Metro style highlights simplicity, content and typography emphasis, and purity.
"New SPB TV application fully uses Metro style design principles and very naturally fits the Windows Phone environment. The app provides great usability and comfort to Windows Phone users, who now can enjoy over 150 channels in multiple languages through the accustomed Windows Phone interface," said Mik Chernomordikov, Evangelism Unit Lead, Microsoft Russia.
SPB TV 3.0 inherits all the best features of the previous versions: picture-in-picture mode, quick channel previews and easily accessible TV guide. The amount of channels available in SPB TV is constantly growing and has already reached 150 items. All the channels are subscription free. Just like other SPB TV mobile solutions, SPB TV 3.0 ensures smooth and uninterrupted video playback in any network, including Wi-Fi, 3G and Edge, due to adaptive streaming technologies support.
SPB TV 3.0 is available for all smartphones running Windows Phone 7.5. It can be downloaded for free from the Microsoft Marketplace.
SPB TV (SPB TV trademark) is one of the world’s leading providers of end-to-end mobile and IP TV solutions video content delivery to multi-screen devices. SPB TV solutions are integrated by the largest mobile operators, including StarHub, MTS, MegaFon, BSNL; and have been recognized through a variety of awards, including CSI Award, Google Developer Challenge , BlackBerry Super Apps Challenge and more. The SPB TV client is available on all main devices and operating systems, such as iOS, Android, Symbian, Windows Mobile, Windows Phone 7, Blackberry, Maemo, bada, WebOS, Windows PC and Mac OS X. For more information, please visit http://www.spbtvsolutions.com/.