January 28th 2013, Moscow - SPB TV, one of the world’s leading providers of end-to-end OTT TV (“over the top”), IP TV, and mobile TV solutions is showcasing its unique technology of in-stream ad replacement at CSTB 2013 in Moscow. This technology allows showing the customized targeted advertisements instead of general broadcast commercials and opens up the new possibilities for the development of multi-screen television – an interactive, personalized, available on a variety of devices, and more importantly free to watch TV service.
OTT TV is a new and promising television format that can deliver high quality video streams over Internet across all video-enabled devices, from a mobile phone to a widescreen TV. However, in many countries, including Russia and CIS, the OTT TV development is constrained by the unwillingness of the TV audience to pay for the exclusive TV content online. SPB TV presents to TV providers and content owners an alternative, more reliable and sustainable monetization tool for a TV service.
With the new version of SPB TV Media Platform 3.0, one can seamlessly and imperceptibly for TV viewers substitute the broadcast commercials with the selected video advertisements. Advanced monitoring tools help to collect the complete statistical data about the subscribers and set up ad targeting parameters, such as gender, age, location, device type, operating systems, preferred TV channels, etc. Hence each message is delivered to a clearly defined group of people (or even one particular person), potentially interested in the promoted product or service. It greatly increases the efficiency and, therefore, the cost of advertising, and still saves advertisers’ money due to excluding redundant ad displays.
The overall impression and emotional impact of the video advertisements is incomparably higher than any other ad format can provide. And the ability to bring their messages to any devices, including mobile phones, tablets, PCs and in-home TVs, allows advertisers to discover and reach new audiences.
“The effectiveness of advertising monetization model has been proven by our own branded TV service - SPB TV mobile app ,” says Kirill Philippov, CEO, SPB TV, “Since its launch in 2007 we have achieved truly impressive figures, like 21 million users around the globe and 500 million sessions. It was the introduction of targeted TV advertisements that allowed us to develop and improve our technologies, purchase new content and still keep SPB TV free for our users. “
SPB TV Advertising technology has already received two prestigious international awards: STAR Technology Europe Award and VAS Award in the category "Innovative Product". It will be demonstrated in action at the CSTB exhibition in Moscow, from 29 to 31 January 2013.
SPB TV is one of the world’s leading providers of end-to-end OTT TV, IP TV and mobile TV solutions for video content delivery to multi-screen devices: mobile, tablet, desktop and TV. SPB TV solutions are integrated by the largest mobile operators, including MTS, Beeline, MegaFon, StarHub, BSNL and other device manufacturers and content owners around the world. SPB TV is a winner of many prestigious awards in multiple categories, including CSI Awards, TV Technology Europe STAR Awards, Russian Mobile VAS Awards, Mobile Entertainment Awards, Google Developer Challenge, and others. SPB TV mobile TV app – the company’s own OTT TV service – is available across all mobile platforms and numbers more than 20 million users worldwide.