Press - 2011

26 / May / 2011

What's on SPB TV, Windows Phone 7 users?

May 26th, 2011 – SPB Software, a leading mobile software developer, announces the release of SPB TV for Windows Phone 7 devices. Windows Phone 7 supports a unique smooth streaming technology that was used by SPB Software to bring the compelling and uninterrupted streaming experience to WP7 users.

The best in class solution for watching live mobile TV and video on demand which is extremely popular among users is now available for Windows Phone 7. Last month SPB TV has reached a milestone of 6 million users milestone. With its arrival to Windows Phone 7, SPB TV covers 100% of existing mobile devices with 3G and desktop platforms on the market.

What's on SPB TV, Windows Phone 7 users?

SPB TV solution is a one-of-a-kind due to its mobile client with a unique user-friendly interface. It is optimized to meet all the requirements of mobile TV viewers and offers the same level of experience as watching TV at home. The user has an opportunity to make an informed decision about the channel to watch even without launching it. A channel selection screen provides all the needed information about the running TV program including a screenshot and TV guide information. While the selected channel is streaming full-screen, the user can choose another channel by seeing a preview picture of it in Picture-in-Picture mode. This makes switching between channels on mobile devices easy and natural. Due to the Smooth Streaming technology the playback of content can be optimized by switching video quality in real-time and the stream can be adjusted according to the bandwidth capabilities.

SPB TV 2.0 is available for Windows Phone 7 users absolutely for free and requires no subscription fee.

SPB TV is also available as a solution for mobile operators. SPB TV Mobile Operators Solution allows carriers to couple SPB's proven solution with their own infrastructure and various subscription models. SPB TV has been integrated by the leading carriers and broadcasters, including MTS, StarHub, MegaFon and Skylink with a total of 250 million subscribers worldwide.

SPB TV for Windows Phone 7 Main Features:

  • More than 150 TV channels from more than 20 countries, subscription free
  • Unique TV browser with fast channel launching and switching
  • Integrated TV Guide with a list of current & upcoming TV shows
  • Video-on-demand
  • Network bandwidth fluctuations support
  • Onscreen controls

Pricing and Availability

SPB TV 2.0 is available for all smartphones running Windows Phone 7 OS. SPB TV requires a reliable 3G or WiFi network connection for proper streaming. Full version of SPB TV is available for free from the Microsoft Marketplace

Further Information

SPB TV 2.0 for Windows Phone 7
SPB TV 2.0 for Windows Phone 7 screenshots
Mobile TV solution for OEM/carriers

About SPB Software (www.spb.com)

SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world's most innovative handset makers and wireless carriers. SPB's software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is the maker of the world's single number one best-selling mobile application – SPB Mobile Shell. For more information, please visit www.spb.com.

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Media contact:
Jenny Pyatko
pr@spb.com