London - October 05, 2012 — SPB TV, a provider of technology solutions for OTT television services, ended IBC with a 2012 STAR (Superior Technology Award Recipient) Award for its powerful SPB TV Media Platform 3.0. The award, given by the editorial staff of TV Technology Europe magazine at IBC 2012, recognises how SPB TV’s new server-side technology allows broadcasters and network operators to replace existing advertisements with personalised ads on multi-screen TV services to gain additional advertising revenues.
“STAR awards are given to interesting new products that help a user save money or accomplish a task in an easier way,” said Mark Hallinger, editor of TV Technology Europe. “The products selected help advance the industry. Some were chosen because of technical novelty or innovation, some because they filled an important gap in the production or transmission chain, and some because they were just cool products.”
The SPB TV Platform allows accurate substitution of the commercial broadcast based on location, gender and age on all connected screens, including mobile, desktop and TV. The ad replacement is carried out on the streaming server and ensures uninterrupted TV viewing experience to the users. The 3.0 update also breaks down analytics on behaviour patterns and interests, offering targeting so accurate it can pin point a small group of people – even one individual user.
“With consumer viewing habits changing rapidly, broadcasters and network operators have gained an opportunity to draw additional revenues from advertisers,” said Kirill Philippov, CEO, SPB TV. “Our work into developing the Media Platform 3.0 to help provide them with a seamless solution has been recognised by this award and we’re pleased to receive it from such a well-respected industry publication.”
Together with SPB TV middleware technologies and client software, the platform forms a complete TV service that can be simultaneously delivered to all video-enabled devices, including smartphones, tablets, PCs and set-top boxes. SPB TV solutions have modular architecture and can be either hosted and managed by SPB TV, by the broadcaster or by the TV provider themselves using their own servers.
The monetising tool is part of a series of enhancements to SPB TV Media platform 3.0, which include a comprehensive content management system, push notifications support and new video-on-demand features.
SPB TV is one of the world’s leading providers of end-to-end mobile and IP TV solutions video content delivery to multi-screen devices. SPB TV solutions are integrated by the largest mobile operators, including StarHub, MTS, MegaFon, BSNL; and have been recognised through a variety of awards, including CSI Awards, Google Developer Challenge, BlackBerry Super Apps Challenge and more. The SPB TV client is available on all main devices and operating systems, such as iOS, Android, Symbian, Windows Mobile, Windows Phone 7, Blackberry, Maemo, bada, WebOS, Windows PC and Mac OS X.
For more information, please visit www.spbtvsolutions.com.