Press - 2021

24 / May / 2021

Roskino runs Key Buyers Event 2021 on SPB TV Rosing platform

KEY BUYERS EVENT, an international online market of audiovisual content, will take place June 8 - 10, 2021. The event is organized by ROSKINO and supported by the Ministry of Culture of the Russian Federation, the Department of Entrepreneurship and Innovative Development of the City of Moscow, and the Creative Industries Agency. The program includes 5 days of screenings and 6 days of online meetings.

About 500 international participants (including foreign journalists) from more than 66 countries have already confirmed their participation, which beats the last year's attendance by 35%. The registration of international participants will go on until the last day of the event.

Technology Solution

For the second year in a row, SPB TV is the technical partner of KEY BUYERS EVENT: digital.

The SPB TV solution supports effective tools of video viewing, networking, and communication. All professional categories of the media market (content producers, buyers, sellers, and journalists) have their own profiles. This makes it possible to efficiently address each participant's business objectives. The traditional accreditation is now substituted with the procedure for obtaining usernames and passwords necessary to access the forum resources.

The virtual space of the media market features a number of theme-based zones with their own programs – just like at non-virtual events. The electronic schedule of conferences and views is based on the EPG (digital TV guide) and it helps all the participants follow the events in each zone and make a personal plan for each day.

Special tools make it possible to set up a meeting, create a chat, or organize a conference. The communication itself takes place in the same virtual environment.

The security of content provided by copyright holders is ensured by proven security technologies and most reliable DRM systems.

Event Program

The business program of the online market is a busy one and includes a demonstration of Russian films, TV series and animation movies, meetings of participants on a special online platform, co-production pitchings (presentation of projects to partners), as well as panel sessions: 17 events, including panel discussions that feature foreign speakers, as well as presentations and interviews with key speakers. All details of the business program will be announced later.

Over a hundred Russian companies will present about 400 projects (films, TV series and animation movies) to international distributors and producers. More than 50 international projects are expected to premiere at the market.

Yevgenia Markova, ROSKINO CEO: "KEY BUYERS EVENT has evolved from a local forum into a large national film market with a wide representation of Russian audiovisual content. Compared to 2020, the number of projects presented by Russian companies has increased: last year we had about 350 projects, now we have more than 400. The number of premieres has increased, too: this year we expect to see 50 premieres, while last year there were 34. Moreover, the market is growing not only quantitatively, but also qualitatively: the number of participants and projects (including the premiering ones) is growing, and we have expanded the business program, increased the number of panel sessions and new sections – i.e., the market has become a full-fledged business platform and a platform for mutually beneficial dialogue."

Kirill Filippov, CEO of SPB TV, the technical partner of the KEY BUYERS EVENT online market: "For the second year in a row, we are providing the technical support to the event. The experience of the last year allowed us to introduce a fairly large number of new options that made the platform more convenient. The analysis and statistics functionality has been significantly expanded, too. As far as the content security is concerned, we ensure safety via our reliable security system."