To own some content is not enough. It needs proper monetization model that will both bring profit and attract and retain viewers.
Existing monetization models are various and tested by multiple business cases. SPB TV Rosing platform covers them all and offers flexible tools to fulfill any task of our customer. Choosing monetization model involves proper knowledge about your audience, content, and your plans for expansion and extension. Below you will find basic ways to get profit from video content.
VOD is composed from SVOD, TVOD that are in short words subscription and pay-per-view basis. As well, it refers to video content monetization.
Any of these has its pros and cons and include specific steps of service or platform development. Good news is that two of them can be combined in a hybrid VOD model. A hybrid of TVOD and SVOD monetization models is offering subscriptions and one-time purchases so that you can appeal to a larger audience and keep them.
AVOD stands out a bit from other VOD models as ad-based monetization model supposes getting profit not from audience but from brands wanting to reach out your users. The AVOD model generates revenue through ads that are shown before and during videos. Ads are targeted at your audience because they fit a specific demographic and exhibit certain behavioral traits. SPB TV Rosing platform includes tools for highly effective targeting: user information plus behavioral data lets you pick point the audience needed for showing the exact piece of ad.
Freemium model suits for various types of content: TV and video. It divides service or platform content for free items or channels and paid ones. This model is very appealing as it lets content owner use subscriptions, advertising, and pay-per-view monetizing models at the same time. You can pack some videos and channels into a subscription, make them various for different groups of viewers and leave some content items for free watching selling ad-places to some brands.
Advertising can be shown while loading or watching a TV channel, movie, and series (pre-rolls and mid-rolls). As well, it can be present as a banner.
Proper advertising campaign consists not only of a roll or picture, it demands a cutting edge technology for targeting and analytics. Happily, SPB TV pays it special attention. SPB TV Ad Expert is a constantly evolving technological complex for advertisers.
SPB TV Ad Expert is a technology complex to manage advertising campaigns within your service or platform. It includes all necessary tools and unique advertising technologies.
SPB TV has developed its own ads detection technology that allows recognizing, removing, inserting and tracking advertisements within the television stream. This makes SPB TV Ad Expert a unique one-stop-shop solution for the accurate substitution of the commercial broadcast based on the user’s location, gender and age.
The system gathers complete information about viewers, their preferences and habits, locations, sessions, content, traffic and more. Based on this data SPB TV Ad Expert leverages existing targeting options and forms TV-specific targeting parameters. Advertising with SPB TV operators and brands are able address better-defined target groups with narrowly targeted and even personal ads.
Advertisers can upload files with their commercials to Ad Expert prior to start of campaigns to get notified about first ad impressions on TV. Thus, they always know where and when their ads reach best performance and can modify media plans in real time.
SPB TV ad performance reports include impressions, conversions, average time the advertisement was displayed, platform preferences and more. Knowing how users are engaging with your ad, you easily can compare “viewability” with targeting parameters and constantly improve your advertising ROI.
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