Press - 2013

17 / June / 2013

SPB TV Brings Its Unique Expertise in OTT TV Monetisation to Asia

June 17th, Singapore – SPB TV, a leading provider of technology solutions for mobile, IP and OTT (over-the-top) TV presents its innovative technologies for OTT/IP TV service monetisation through accurately targeted ads at CommunicAsia 2013. This year at CommunicAsia and BroadcastAsia SPB TV features one and the same topic - OTT TV and related issue of lucrativeness. Addressing this challenge, the company will display its award-winning technology for in-steam commercials replacement for targeted TV ads, while COO of SPB TV will deliver a speech about TV monetisation models at BroadcastAsia Conference.

Many TV operators in Asia face the problem of the service unprofitability. While paid subscriptions are still effective for reaching ROI in North America and Western Europe, Asian TV market seems to require a different approach involving not only a smart idea but a set of advanced technologies.

For the first time in Asia Pacific region, SPB TV will demonstrate its world-acknowledged technology for in-stream ad replacement by accurately targeted commercials on all screens. The ad insertion is unnoticeable for the viewers and accurately tracked by the monitoring server, allowing the advertiser to improve the ad campaign’s efficiency at any point.

 “TV advertisements are, on the one hand very traditional, and on the other hand the most innovative monetisation tool for a TV service. With our own experience, we have proven that it can be an effective support to monetisation through subscription, and also might become a sufficient way to run your TV at a great profit,” says Kirill Philippov, CEO of SPB TV.

Fedor Ezhov, COO of SPB TV, has been invited to deliver a speech at BroadcastAsia Conference 2013. Fedor’s presentation will be entitled “Effective Strategies for Multi-Screen TV: How to Engage the Audience and Successfully Monetise the Service”.

SPB TV is introducing to the CommunicAsia audience a high quality connected TV experience featuring user-friendly TV apps for mobile, desktop and set-top box, as well as OTT web-based version.  The new SPB TV Media Platform 5.0 contributes to the service sustainability and allows creating one’s own CDN (Content Delivery Network) for transferring live and VoD TV channels across large distances.

CommunicAsia2013 is the Asia’s largest integrated info communication technology event for leading and home-grown exhibitors.  BroadcastAsia International Conference and Creative Content Production Conference bring together industry experts and thought leaders in the broadcasting industries to highlight business strategies for future broadcasting and content production.

Both events will take place at Marina Bay Sands, Singapore, from 18 till 21 of June 2013. SPB TV Team will be available during all the CommunicAsia show time at the stand 1Q3-13, Level 1. 


About SPB TV

SPB TV is one of the world’s leading providers of end-to-end OTT TV, IP TV and mobile TV solutions for video content delivery to multi-screen devices: mobile, tablet, desktop and TV. SPB TV solutions are integrated by the largest mobile operators, including MTS, Beeline, MegaFon, StarHub, BSNL and other device manufacturers and content owners around the world. SPB TV is a winner of many prestigious awards in multiple categories, including CSI Awards, TV Technology Europe STAR Awards, Russian Mobile VAS Awards, Mobile Entertainment Awards, Google Developer Challenge, and others. SPB TV mobile TV app – the company’s own OTT TV service – is available across all mobile platforms and numbers more than 20 million users worldwide.


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Denis Perepelitsyn