SPB TV Survey
As one of the world’s leading providers of end-to-end OTT TV solutions, SPB TV digs for insights that elucidate viewer preferences. Every year we conduct an online survey among the end-users of our OTT TV and video services investigating opinions and expectations. These findings are the differentiators that can solve TV operator and telco challenges in today’s OTT TV landscape.
Survey 2020. Viewing before and after pandemic
In 2020, SPB TV collected answers from 10,000 respondents from a user base of 10 million. The survey was accessed through mobile and web interfaces of the SPB TV service and other services provided under the brands of SPB TV partners. The survey was conducted in Russian language and was aimed at studying the OTT TV audience in Russia.
Contents:
- User portrait
- Viewing habits
- Content
- Business models
- Audiocontent
Survey 2016. A Slice Of Personalization
In 2016, SPB TV surveyed a sample of 50,000 respondents out of its 60 million-user base. The survey was conducted using OTT TV, OTT video and mobile TV services that SPB TV provides independently or in collaboration with its partners. The questionnaire was made available for the end-users of SPB TV’s projects through web-based and mobile interfaces.
The survey was conducted in six languages: English, French, Spanish, Portuguese, Russian and German, and mainly targeted emerging markets and migrant communities worldwide. The majority of respondents were based in Algeria, Armenia, Belarus, Brazil, France, Germany, Ghana, India, Israel, Kazakhstan, Mexico, Morocco, Nigeria, Pakistan, Russia, Spain, Ukraine, and the United States.
Content
- Content Anytime – Not a Feature, But a Habit
- Personal TV and Recommendations – Countless Opportunities for Engagement
- TV on the Go
- Linear TV Channels
- Set-top Boxes
- The Perfect TV Formula
Survey 2015. OTT TV – Watch Your Viewers
In 2015, SPB TV surveyed a sample of 60,000 respondents out of its 45 million-user base. The survey was conducted in six languages: English, French, Spanish, Portuguese, Russian and Turkish, and mainly targeted emerging markets. The majority of respondents were based in Albani, Algeria, Argentina, Armenia, Azerbaijan, Bangladesh, Belarus, Brazil, Egypt, France, Germany, India, Indonesia, Iran, Israel, Kazakhstan, Kuwait, Mexico, Morocco, Nigeria, Pakistan, Russian Federation, Sudan, Turkey, Ukraine, and the United States.
Content
- OTT TV Audience Profile
- Multi-Screen Ecosystem
- Big Screens
- Anticipated Features
- Live TV Actuality
- Preferred Content
- Business Opportunities
Survey 2014. Reaching For the Stars
SPB TV, one of the world leading providers of end-to-end OTT TV solutions, appreciates the opportunity to gain insights directly from OTT TV viewers and every year conducts anonymous online surveys among the end-users of its OTT TV and video services (including joint projects). In 2014, SPB TV surveyed a sample of 50,000 respondents in Brazil, Russia, India, Mexico, Nigeria, South Africa, Ukraine, and some other countries.
Content
- OTT TV – Reaching For the Stars
- OTT TV Audience Profile
- Multi-Screen Ecosystem
- Factors Shaping the Experience
- Content Preferences Variability
- Must-Have Features
- OTT: Business or Adventure?