February 15th, 2011 – SPB Software, a leading mobile software developer, has announced a major update to its mobile TV solution – SPB TV 3.0, which the company will be presenting at Mobile World Congress in Barcelona this week. SPB TV 3.0 is an app store-like publishing platform designed especially for TV channels, which offers broadcasters and content owners the opportunity to distribute content on mobile devices worldwide. Mobile operators with existing catalogs can expand their offering to include enhanced support for premium channels and Video-on-Demand. Users in turn get access to a larger channel catalog- as well as to premium content.
The SPB TV 3.0 platform provides a unique outlet for TV channels to build on traditional revenue generators such as advertising and subscription. In the SPB TV 3.0 content directory, the user is free to choose from a wide range of paid and free broadcast content in the same way as they would in an app store. The broadcaster has complete freedom to offer their content how they want – whether ad-supported, paid-for or free, making SPB TV the ultimate TV app store for mobile devices.
SPB TV benefits for TV channels:
SPB's fully hosted and monitored multiplatform service is the easiest, fastest, and most cost-effective solution for broadcasters to seize mobile TV opportunity. SPB's solution guarantees a service level that meets telecommunications industry standards of reliability. That is why networks such as AFP News, France 24 and Euronews have already joined the SPB TV platform, winner of the CSI Award 2010 for best TV technology and service.
SPB is a leading brand in mobile software, standing for a unique line of popular consumer products and partnerships with the world's most innovative handset makers and wireless carriers. SPB's software solutions deliver richer smartphone experiences and enable subscribers to do more with their mobile data connections. SPB Software is the maker of the world's number one best-selling mobile application – SPB Mobile Shell. For more information, please visit www.spb.com.
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