OTT functionality is a perfect base for educational platform
The industry that’s benefitting a lot from using OTT technologies is education. While online courses and teaching marketplaces have been in existence for long, schools, colleges, and universities quickly started adopting OTT platforms for eLearning last year.
After COVID-19 outbreak, UNESCO recommended distance learning programs to cope with the far-reaching impact of the pandemic on the education system.
Schools, colleges, universities, and other educational institutions adopted eLearning programs to ensure that the pandemic does not create a gap in new session learnings.
OTT is not only entertainment
And that is proper time to rethink and recreate OTT. Surprisingly, OTT-functionality resulted perfect base for educational platform.
Just imagine: the same intuitive UX that you see turning on your favorite TV service can be the door to knowledge.
Using multifunctional CMS service manager can create personal profiles with access to chosen blocks of content: videos, text files, images, audio files. The user studies materials, watches live streaming of lectures, staying in touch with other students and teachers via chat and conference tools.
Just as entertaining OTT services suit people of any age, OTT-education will reach every person.
Monetizing educational content
What adds attractiveness to the idea of launching OTT educational platform is that every monetization option that exists within OTT-sphere is applicable.
Educational video content can be monetized using the popular VOD monetization models:
TVOD is a great model to pay for each of the courses, user wants to access. Some examples of these are Udemy, Coursera, etc where students sign up for specific courses and have full access to that content.
SVOD model provides access to unlimited content at an affordable price per month.
One of the prominent examples of SVOD in education is the famous learning app Byju’s that has thousands of hours of content.
AVOD monetization model is considered inferior to both TVOD and SVOD. However, one must remember that people do use Youtube for educational purposes as well and Youtube is one of the prominent examples of AVOD.
Live Classrooms is another method to monetize educational content. It is a paid live stream of educational class. And it becomes incredibly popular: KPMG in collaboration with Google have reported that its paid subscriber base for online education will likely reach 9.6 mln by 2021.
In the digital era, linear media services create path to interactive non-linear services. The education sector is ready to benefit. Monetizing educational content is a wonderful proposition for educational content owners.
This trend picked due to the ongoing COVID crisis as students and corporates all over the world are seeking OTT means to augment their education.